RHEEM and BRADFORD WHITE make the BEST ELECTRIC water heaters today. Our units come with heavy duty Stainless Elements to make them last forever.
The best advice I can give is when comparing electric heaters, ask if you are getting the good Stainless lifetime elements .
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G.E. hybred Electric water heater... the only real way to go green if you are total electric..

http://www.youtube.com/watch?v=gv9t6QR9Ptw&feature=related
http://www.groovygreen.com/groove/?p=2901
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Whirlpool Energy Smart..
IMHO. This brand is the worst electric heater made today ..
http://www.my3cents.com/showReview.cgi?id=31932
http://www.planetfeedback.com/index.php?level2=blog_viewpost&topic_id=286975
http://www.my3cents.com/showReview.cgi?id=31932
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..look how complicated this computer circuit board is pic 1
this unit already has a long list of complaints and its growing every day.
More pics of FVIR gas heaters

2003 2003 2010 design
2010 A.O.SMITH FVIR gas. This heater is poorly designed to take in just barely enough air to operate ---- very similar to the Whirlpool .
I feel the Smith water heaters that are installed in laundry rooms or high dust areas will eventually start to clog up and cost people big money too.
I I installed this Smith unit in 2006 and took it out in 2007. Note the lint build-up in the pan....
2004 STATE SELECT GAS WATER HEATER taken out on Nov 17, 06 .
Look at the lint still stuck in this screen, even after 150psi air pressure it was still there. State and Sears are made by A.O.SMITH
In My Honest Opinion . A.O.Smith is going to have nothing but troubles with this FVIR design and eventually will have a re-call or a class action lawsuit slapped on them.
http://www.planetfeedback.com/index.php?level2=blog_viewpost&topic_id=289472
http://www.planetfeedback.com/index.php?level2=blog_viewpost&topic_id=261013
Is this real or just another hoax???
http://www.youtube.com/watch?v=yh_-DUKQ4Uw&feature=related